Ally Fashion: Major Australian clothing retailer collapses, impacting 185 stores and more than 1000 staff

Another major Australian fashion retailer has gone under.

Women’s clothing chain Ally Fashion has collapsed, with up to 185 stores nationwide and more than 1000 staff impacted.

The retailer was ordered to be wound up by the Federal Court of Australia on Friday due to insolvency, according to news.com.au.

Ally Fashion has stores across Western Australia, New South Wales, Queensland, Victoria, South Australia and the Northern Territory.

The Australian-owned retailer launched in 2001 with the aim of “creating contemporary ready-to-wear pieces for every woman” offering a range of vibrant clothing items.

“With over 50 new styles arriving per week, Ally Fashion is well in demand and the destination for women who can transcend the fashion’s boundaries — defying the trends and creating her own,” its LinkedIn promoted.

Now, BDO Sydney has been appointed as liquidators of Ally Fashion, News Corp reported, adding the Federal Court orders show a commercial property group specialising in retail shopping centres had launched the proceedings, along with other creditors support.

Ally Fashion joins a list of brands disappearing amid an ongoing cost of living crisis.

Embattled fashion retailer Mosaic Brands collapsed into voluntary administration in late September last year, as it struggled to keep afloat during financial difficulties.

The company has wound down its iconic brands one by one, including Rockmans, Autograph, Crossroads, W. Lane, BeMe, and Katies.

KPMG found that Mosaic Brands owed more than $250 million to creditors. All Mosaic Brands stores, including Millers and Noni B, are expected to close by mid-April 2025.