Power to the purple mo

Too much purple is never enough for the staff of Battery World Karratha, and that also applies to the month-long men’s health awareness campaign, Movember.

This month the nearly 200 franchisees and staff of the national company, the trademark colour of which is purple, will go the extra mile for Movember by not only growing moustaches but also dying them purple.

It marks a first-time campaign for the Battery World team, which is taking the colourful extra step after several of its team members faced prostate cancer this year.

Last week, Battery World Karratha franchisee Russell Taylor said while no one in the local team had committed to the “very unique” campaign yet, there was likely to be some particularly colour co-ordinated facial hair sprouting at the store in coming weeks.

“We haven’t signed up people yet but that certainly will be the next discussion with the team,” he said.

“I believe we’re going to have a few purple moustaches.”

He said sporting a purple moustache was a sure way to draw attention to the cause of better men’s health.

“I think it’s a great campaign and it can be only a good thing,” he said.

“The more people that are aware of it, the earlier cases can get identified and treated.”

Townsville franchisee Greg Leslie said he would support the campaign because his father had been affected by cancer, recovering twice thanks to early intervention.

“My dad, Bill, typical of men his generation, has never been one for doctors ... but as he has grown older he has seen the wisdom,” he said.

“He has now been clear of prostate cancer for four years thanks to early intervention.

“And just last week he was released from hospital after they successfully removed bowel cancer — all thanks to catching it early.”

“While the female franchisees and staff across Australia will sport fake moustaches, the whole male team from stores to support office, will do their best to grow and dye our mo’s purple in the hope that being a bit silly helps get the message across to men they are not invincible.”