Ben Cousins: Former West Coast Eagles great to read sports news for Seven

More than 27 years after making his AFL debut, Ben Cousins has clocked up another significant career first — on the desk, reading the sports news, for Seven.

In a first for the network, and for the former West Coast great, Cousins read the sports headlines in the Perth network’s morning bulletin on Monday.

It was not only a significant move for the network, it was also another major step in Cousins’ rehabilitation from his well-documented off-field issues.

The 44-year-old has ignited an impressive comeback in his personal and professional life — with a spot fronting the sports bulletin another major milestone.

The role is in addition to using the Brownlow medallist’s expertise in breaking down the week’s play on Thursday nights.

“It’s been fun. A journey, but I’m learning every day,” Cousins said.

“I can tell you, as the words scroll through, it’s harder than it looks.”

It is understood Cousins has been preparing for the move for several months, and has impressed colleagues with his effort, his dedication and his on-screen presence.

Ray Kuka, News Director of Seven Network in Perth, said Cousins was a welcome regular addition to the news team.

“You can see why Cousins was a footy star. He’s of course got natural ability, but his work ethic is incredibly impressive,” Kuka said.

“His ability to focus, apply and strive for the best is a credit to him.

“It, of course, doesn’t hurt that the camera loves him.”

Cousins will initially be seen presenting Perth’s morning sports bulletin for three days a week along with his regular breakdown segment with Adrian Barich on Thursdays.

It will mean viewers will see even more of the man who for so long was the face of football in the west.

This year, Cousins has made a gradual return to the limelight, taking up a coaching role with the Perth Demons, as well as playing for the Eagles for the first time in 16 years — in an exhibition legend’s game at Optus Stadium before the Eagles’ clash with GWS.

The Brownlow medallist was also a welcomed guest at Richmond’s training session before their recent game against Fremantle.