Gold Coast Suns unveil new AFL jumpers for 2025 season

The Gold Coast Suns are in for a fresh look in 2025, with the club unveiling redesigned jumper and clash strip.

The yellow panels and blue trim on the side of the club’s main red jumper are now a thing of the past, and the logo has been totally remodelled.

The old G.C. logo on the front has been erased from history and replaced with a modern take (or maybe not).

As with any change in the AFL, the jury is out, with some fickle fans suggesting the new jumpers look more like training strips.

Fans immediately took objection to the away strip while others thought the new logo looked very familiar.

In fact, not long after the jumper was made public, fans surfaced a logo that was used by a 1986 software company called Epoch Systems Inc.

That company used an ‘e’ for its logo, with the bottom half of the letter segmented and identical to the Suns’ new logo.

“Could be a copyright infringement headed Gold Coasts way. How embarrassing,” one fan suggested while sharing Epoch’s old logo.

The club said their new logo featured three key elements, including a bold ‘S’ that “represents the Suns and the community who have built the Gold Coast” and a “football at the logo’s heart”.

They also said the logo featured “the scorching sun of the Gold Coast rising over the ocean and horizon”.

“The logo also includes subtle shapes of a G and C hidden within the design, as a nod to our history and original logo,” the club said.

“Together, these elements capture who we are, where we’ve come from, and what we strive for on and off the field.”

Gold Coast chief Mark Evans said the logo was “the first step in refreshing the club’s brand identity”.

“We knew after 14 years with the same brand that it was time to update our look and feel to better represent how we have evolved and matured as a football club,” Evans said.

“Our new logo is modern, bold and innovative, with layers of context which speak to our history and purpose.

“We’re excited to show the world our new brand, and tomorrow we will reveal our new guernsey and colour palette, marking the start of our new era.”